Unlike a reproducible digital file or web page, reading a physical book is a solitary experience that can only be enjoyed by one person at a time. Once you finish a book you close the cover and are left in peace. No advert can pop up, no online store pushing us to buy and read more, nothing to distract us from our thinking process.
Numerous studies have shown that people’s ability to focus their attention on a single idea is increased when reading print.
Print technologies offer us a vast choice of paper stocks, inks, binding and many interesting ways to create interesting publications. Print media is unique in its capability to trigger a number of senses; of course the feel of paper, the smell of ink or an added scent, paper can be eaten or even listened to, paper can change colour when heated or put in front of a light. With the integration of QR codes, Augmented Reality, Near Field Communication or digital imprint technologies; print media has never been so powerful.
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I believe through research and experimentation you progress within your craft.
Those are the keys to my design process, they enable me to be more daring in the way I approach and think about design.
Experimenting with different ways of expressing my creative mind away from the computer can be liberating.